Portland, Oregon: New Motor Coaches Replace Last Street Cars, February 26, 1950
Here’s an amazing full page ad that ran in The Oregonian on Thursday, February 23, 1950 to announce the end of an era in Portland. The last few remaining streetcar lines — to Council Crest, Willamette Heights and 23rd Avenue — were going to be replaced by “the very latest design in city transit equipment”, modern motor coaches. It’s interesting to compare the bulky, inefficient buses depicted here with their modern equivalents, especially in light of the glowing copy in the ad:
“The finest in heating and air conditioning … extra large windows for better natural light … increased electric lights … comfortable seating with deep upholstery … low entrance and exit steps”.
The ad also includes a number of surprisingly clear and attractive route maps for the most popular lines, many of which were subject to route changes because of the then-new system of one-way streets that was being introduced in downtown Portland at the same time as the equipment change. The ad also exhorts the reader to contact the Portland Traction Company (PTC) Dispatcher if “route and schedule folders are desired” — we’re a long way from real-time arrivals information on our smartphones here!
Click through to Flickr to view the ad at a size where you can (just) read the type. Also, compare with this handsome map of PTC services from 1943 (April 2012, 4 stars) — all the streetcar routes shown on that map (the yellow route lines) have disappeared just seven years later.
Plan B La Trobe (University Student Planners’ Association) has a lot to be proud of, in particular on Tuesday night Plan B was a finalist in the Planning Institute of Australia 2013 Awards for Excellence in Planning. These are Australia’s most prestigious awards for planning and Plan B was up against regional councils and some big hitting consultancies in the Public Engagement and Community Planning category.
Congratulations to everyone who has been involved with the group in any way, big or small, right back to the early days in 2010 when it all started, you are part of something amazing!
Check out the award booklet, page 36!
Also congrats to the La Trobe University Bendigo Community Planning and Development Program for being a finalist in the Cutting edge teaching and research category and big congratulations for The City of Greater Bendigo for the win in the From plan to Place Category